Special Events, Marketing & Tourism

Supporting Citizens & Government

The Special Events, Marketing & Tourism department is responsible for providing support services to the citizens of Roanoke, visitors, and other City of Roanoke departments. The department oversees special events hosted by the City of Roanoke, marketing for those events and the City of Roanoke as a destination. 


The marketing division is responsible for: 

  • Advertising
  • Marketing the City of Roanoke
  • Media Relations
  • Promotions
  • Public Relations
  • City of Roanoke Website
  • City of Roanoke Social Media 
  • Special Event Sponsorships

Special Events

The special event division is responsible for:

  • City of Roanoke Hosted Special Events/Festivals
  • Event Vendors
  • Event Contractors
  • Volunteers